ChatGPT
800M weekly users. 60% market share. #1 choice for 47% of B2B buyers, nearly 3x any competitor.
Dominant Leader OpenAI, G2 2025The Methodology
Brand Echo, Citation Gap,
and The 5 Strategies
A complete Brand Visibility system, from measurement to prescription to implementation. Built on observable AI behaviour across thousands of real buyer prompts, not conjecture.
Proprietary Measurement
Brand Echo Is the Scorecard for Your Brand Visibility Inside AI
Brand Echo Score is a composite 0-100 metric built from four observed outcomes: how often AI engines cite your brand on relevant buyer queries, how many of the major engines cite you, how prominently you appear in their responses, and your share of citations against named competitors. Around the score, the platform separately tracks citation accuracy, co-occurrence density, and third-party authority signals, the levers that move it. Traditional dashboards show Google rankings. They cannot show whether AI engines are confident enough in your brand to recommend it when a buyer describes their real situation. Brand Echo can, because it is built for that surface.
68/100
Average
Tracking started
Illustrative example
Citation Frequency
How often AI engines reference your brand when buyers ask relevant questions
Competitive Share of Voice
Your share of AI citations measured against the named competitors in your category
Citation Positioning
Where you appear in AI-generated responses relative to competitors
Cross-Engine Consistency
Whether your recommendation presence is uniform across all four engines
Five Visibility Channels That Capture 95% of AI Research Behaviour
Brand Visibility is only valuable where your buyers actually decide. We measure across the five channels your market is genuinely using, backed by market data and our own prompt testing.
One score for your Brand Visibility across the four major AI engines
Gemini
350M+ standalone users. Powers Google's AI Overviews reaching 1.5B users monthly.
Google Ecosystem Similarweb 2025Claude
Favoured by technical evaluators and developers, and citation-conservative: it recommends brands it can corroborate across sources.
Technical Evaluators Anthropic 2025Perplexity
780M queries/month. 80% graduates, 30% senior leaders. Research-first, citation-heavy.
High-Value Researchers Comscore 2025Google AI Overviews
1.5B monthly users across 200+ countries. Appears on 16% of Google searches. Brands cited earn 35% more clicks, tracked separately as Google's AI layer on traditional search.
1.5B Monthly Users Search Engine Land, Seer Interactive 2025Why not Copilot, DeepSeek, or Grok? Copilot runs on the same OpenAI models behind ChatGPT and grounds its answers in Bing, so visibility work that earns ChatGPT recommendations largely carries across. DeepSeek's user base is heavily concentrated in Asia. Grok remains consumer-focused with limited B2B adoption. We focus where your buyers actually research.
Similarweb 2025Strategic Framework
The 5 Strategies: How We Decide Where to Build Your Brand Visibility First
We do not start with keywords. We start with the decision contexts your buyers are actually describing to AI, then use five strategic lenses to decide which Brand Visibility work will move your Brand Echo fastest. Strategy selection depends on where your Citation Gap sits, what your competitors own, and the commercial shape of your pipeline. Not every brand needs the same approach.
Volume Play
High reachThe decision contexts your category's buyers describe most often. We build Brand Visibility inside the busiest buyer situations where you should be recommended and currently are not, so a single win touches the largest share of real research.
Quick Wins
Fast momentumDecision contexts that are specific, commercially relevant, and currently unclaimed by any competitor. Our reconnaissance surfaces these gaps first, so early visibility signals compound into an ownable position before the category catches up.
Competitive Gap
DisplacementThe prompts and situations where specific rivals are being recommended and you are not. The platform tracks your co-occurrence density across the topics that define your category and maps which of them each named competitor owns, then prescribes the authority, corroboration, and extraction work needed to displace them.
Commercial Intent
High conversionThe decision moments where buyers are actively choosing a shortlist. Brand Visibility here has the shortest line to pipeline, so we prioritise it when the goal is measurable revenue impact inside the current quarter.
Balanced Portfolio
Long-termDeliberate allocation across the other four strategies. Sustainable Brand Echo growth for organisations that need to build Brand Visibility across the full buying journey, not just the transaction moment.
Engagement Model
Five Phases: Audit, Strategy, Authority Build, Integration, and Tracking
Every AI Advisory engagement follows a structured path from measurement to implementation, and then stays on to track, re-prescribe, and defend your position as the research layer shifts.
Citation Gap Audit
We measure Brand Echo across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews, then run competitor reconnaissance inside the platform to show exactly which rivals are being recommended, for which decision contexts, and with what authority signals supporting them.
1 to 2 weeksStrategy Selection
Together, we map the decision contexts that matter to your pipeline and choose the mix of The 5 Strategies that fits your current position, budget, and timeline. The platform turns the audit into a ranked list of prescriptions with priority levels, not a generic content calendar.
Collaborative sessionAuthority Build and Extraction Architecture
We execute the prescriptions on two fronts at once. Off your site, we build the third-party authority signals AI engines actually weight, including earned mentions, expert commentary placements, review signals, and co-occurrence with the right category peers. On your site, we restructure content so AI engines can parse, verify, and confidently recommend what you already have.
4 to 8 weeks to first visible lift, then ongoingMulti-Engine Integration
Each engine reads the web differently. We integrate your restructured content and authority signals in the specific ways each engine rewards, then use the platform to confirm your brand is surfacing consistently across all five channels, not just one.
OngoingBrand Echo Tracking and Defence
Brand Visibility is not set-and-forget. The platform tracks Brand Echo, co-occurrence density, and competitor movement continuously, re-prescribes when a rival shifts tactics or an engine updates its behaviour, and shows you exactly which prompts you own, which you are fighting over, and which you are losing. This is the defence layer.
Continuous