ChatGPT
900M weekly users. The most-used AI assistant, and where most buyers start their research.
Dominant Leader OpenAI, 2026The Methodology
Brand Echo, Citation Gap,
and The 5 Strategies
A complete Brand Visibility system, from measurement to prescription to proof. Built on observable AI behaviour across thousands of real buyer prompts, not conjecture.
Proprietary Measurement
Brand Echo Is the Scorecard for Your Brand Visibility Inside AI
Brand Echo Score is a composite 0-100 score built from four observed outcomes across ChatGPT, Gemini, Claude, and Perplexity: how often AI engines name your brand on relevant buyer queries, how many of the four engines name you, how early you are named, and your share of citations against named competitors. Alongside the score, the platform tracks sentiment and citation accuracy, plus co-occurrence density and third-party authority signals, the levers that move it. Traditional dashboards show Google rankings. They cannot show whether AI engines are confident enough in your brand to recommend it when a buyer describes their real situation. Brand Echo can, because it is built for that surface.
68/100
Average
Tracking started
Illustrative example
Citation Rate
How often AI engines name your brand when buyers ask relevant questions
Engine Coverage
How many of the four engines name you at all, because relying on one is fragile
Average Position
How early you are named in AI answers, relative to the competitors named alongside you
Share of Voice
Your share of AI citations against the named competitors in your category
Five Visibility Channels That Capture 95% of AI Research Behaviour
Brand Visibility is only valuable where your buyers actually decide. We measure across the five channels your market is genuinely using, backed by market data and our own prompt testing.
One score for your Brand Visibility across the four major AI engines
Gemini
950M monthly users. Wired into Search, Android, and Workspace, and powers Google's AI Overviews.
Google Ecosystem Alphabet Q2 2026Claude
Favoured by technical evaluators and developers, and citation-conservative: it recommends brands it can corroborate across sources.
Technical Evaluators Anthropic 2026Perplexity
Answer engine targeting 1B+ weekly queries in 2026. Research-first and citation-heavy. Every answer links its sources.
High-Value Researchers Perplexity, 2026Google AI Overviews
2.5B monthly users. Google's AI answer layer on top of Search. Brands cited here are seen before the blue links.
2.5B Monthly Users Google I/O 2026Why not Copilot, DeepSeek, or Grok? Copilot runs on the same OpenAI models behind ChatGPT and grounds its answers in Bing, so visibility work that earns ChatGPT recommendations largely carries across. DeepSeek's user base is heavily concentrated in Asia. Grok remains consumer-focused with limited B2B adoption. We focus where your buyers actually research.
Similarweb 2025Strategic Framework
The 5 Strategies: How We Decide Where to Build Your Brand Visibility First
We do not start with keywords. We start with the decision contexts your buyers are actually describing to AI, then use five strategic lenses to decide which Brand Visibility work will move your Brand Echo fastest. Strategy selection depends on where your Citation Gap sits, what your competitors own, and the commercial shape of your pipeline. Not every brand needs the same approach.
Volume Play
High reachThe decision contexts your category's buyers describe most often. These are the busiest buyer situations where you should be recommended and currently are not, so a single win touches the largest share of real research.
Quick Wins
Fast momentumDecision contexts that are specific, commercially relevant, and currently unclaimed by any competitor. Our reconnaissance surfaces these gaps first, so early visibility signals compound into an ownable position before the category catches up.
Competitive Gap
DisplacementThe prompts and situations where specific rivals are being recommended and you are not. The platform tracks your co-occurrence density across the topics that define your category and maps which of them each named competitor owns, then prescribes the authority, corroboration, and extraction work needed to displace them.
Commercial Intent
High conversionThe decision moments where buyers are actively choosing a shortlist. Brand Visibility here has the shortest line to pipeline, so we prioritize it when the goal is measurable revenue impact inside the current quarter.
Balanced Portfolio
Long-termDeliberate allocation across the other four strategies. Sustainable Brand Echo growth for organizations that need to build Brand Visibility across the full buying journey, not just the transaction moment.
Engagement Model
Five Phases: Audit, Strategy, Authority Build, Verification, and Tracking
Every AI Advisory account follows a structured path from measurement to prescription to proof, and then stays on to track, re-prescribe, and defend your position as the research layer shifts.
Citation Gap Audit
We measure Brand Echo across ChatGPT, Gemini, Claude, and Perplexity, then run competitor reconnaissance inside the platform to show exactly which rivals are being recommended, for which decision contexts, and with what authority signals supporting them.
1 to 2 weeksStrategy Selection
Map the decision contexts that matter to your pipeline and choose the mix of The 5 Strategies that fits your current position, budget, and timeline. The platform turns the audit into a ranked list of prescriptions with priority levels, not a generic content calendar. Founding clients do this in a working session with us.
In the platform, or a working session for founding clientsAuthority Build and Extraction Architecture
Your team or your agency executes the prescriptions on two fronts at once. Off your site, that means the third-party authority signals AI engines actually weight, including earned mentions, expert commentary placements, review signals, and co-occurrence with the right category peers. On your site, it means restructuring content so AI engines can parse, verify, and confidently recommend what you already have. Every prescription says what to build, in what order, and why.
4 to 8 weeks to first visible lift, then ongoingMulti-Engine Verification
Each engine reads the web differently. As your changes ship, the platform re-runs the same buyer questions across the four AI engines to confirm your brand is surfacing consistently, not just in one. Anything that did not land gets re-prescribed.
OngoingBrand Echo Tracking and Defence
Brand Visibility is not set-and-forget. The platform tracks Brand Echo, co-occurrence density, and competitor movement continuously, re-prescribes when a rival shifts tactics or an engine updates its behaviour, and shows you exactly which prompts you own, which you are fighting over, and which you are losing. This is the defence layer.
Continuous